Branded goods are a great way of having fun with your brand image and marketing in a memorable way, but if you are interested in producing some for your business, then you may be wondering where to start.
There is a bewildering array of choices on offer because you can stick your logo on anything. Unfortunately, separating the branded goods that stand out from the ones that don’t is not the work of a moment.
When deciding which branded goods are the best for your company, it is worth considering what you are using them for. For example, if you are handing out free gifts from a stall on the sidewalk or a trade show, your needs will be very different from if you were selling them as full-time products in your store.
However, all popular branded goods have one aspect in common – they must be distinctive.
With that being said, here are five branded goods that stand out:
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The first branded good that stands out is straw hats. This is because they are both fun and practical, which is great news for the customer. No one wants branded goods that are a pure novelty, especially in an era that demands a cutback on wastage, so a straw hat is a good option.
It will protect your customers from the sun’s rays, function as a fun fashion accessory, and be used as part of a themed event. For example, if you sponsored a beach party or holiday-themed event, a straw hat would be the perfect hand-out.
Products Relevant To A Particular Event
Following on from the previous point, if you are present at a particular event – whether as a sponsor, host, or attraction – it could be a good idea to opt for a branded item specific for that event.
The costs may be slightly more than if you were producing it in bulk consistently, but a detail such as a custom branded good is more likely to be appreciated by your customers and stick in mind for longer.
Another branded item that stands out is the tote bag. These have grown in popularity in recent years, especially as coffee shop merchandise. Tote bags are great because they are genuinely useful. You can easily fit laptop or extra clothes into them, making them the item of choice when you’re leaving the house to work at a coffee shop or visit a friend’s house.
Additionally, they are environmentally friendly, which is a big plus, especially for a younger customer base.
Everyone needs to drink water, and water bottles are as common as ever.
You might imagine this means they don’t stand out, but this isn’t quite true. For starters, water bottles are usually placed in prominent positions – such as someone’s desk, in their hands on a run, or on a platform when making a public speech – so there is no shortage of potential brand exposure.
In terms of pure usefulness, USB sticks are up there. You can never have too many memory sticks, and when you are searching around for one, you are likely to remember the logo or brand that saved you from having to order a new one online.
Furthermore, a USB is likely to stick out the side of your device for long periods, which will give you significant exposure.