Any business, big or small, needs some level of marketing not only to build awareness about their brands, but also to drive sales. And, today is the age of digital marketing. Compared to traditional marketing, with digital marketing, you can reach a large group of audience in a very short span of time and that too at comparatively lower cost. Along with this, you can also analyze the performance of your marketing efforts in real time.
Also, having an online presence is very important as people tend to search for businesses online in various search engines or social media channels. Not having an online presence may doubt the existence of your business as well, especially if you own a small business. So, what are the digital marketing ideas that can help you boost your business? Let’s get started with top 5 ideas on digital marketing in Nepal:
5 Digital Marketing Ideas for Your Business
Social Media Marketing
With billions of users in various social media sites, it is very crucial to maintain a presence and engage in various social media sites like Facebook, Instagram, LinkedIn, YouTube, etc. Building a community online and increasing engagement on social media is one of the easiest way to build trust with your audience. For this, you can share your blog posts on your social media pages to drive traffic on your website. You can also conduct polls and ask for feedback. Make sure that you are active on social media accounts. Social media pages are also one of the best ways to provide customer service.
Contest marketing is a marketing strategy in which brands use contests, giveaways, sweepstakes or lotteries to increase brand awareness and reach new potential customers. Contests are great for advertising purposes, improving customer engagement, and gathering information for market research. The feeling of winning or getting something for free motivates people to enter the contests. Contest marketing can be in the form of social media contests on social media platforms like Facebook, Instagram, Twitter, etc, or email and SMS.
Urban marketing is the form of marketing strategy which focuses on urban population, such as people who reside in large cities or towns. Brands conduct urban marketing because urban population are denser and people have lots of products and brands they can choose from.
In email marketing, brands send specific product/service related messages to its target market through email. These emails can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers. Email market is the oldest form of digital marketing used by businesses. Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost.
Search Engine Optimization
As short form name given to Search Engine Optimization, SEO is a set of rules that needs to be followed on order to optimize your website so that it can rank very well in the Search Engine Result Pages (SERPs). Following proper SEO tools, techniques and strategies will result in increasing the visibility of your website and thus resulting in increase in traffic. Increasing demand of SEO services by businesses in Nepal, many companies are providing SEO training in Nepal.
If you are looking forward to conducting digital marketing in Nepal, you can always get in touch with Elance Digital Media. Elance Digital Media is a result-driven Digital Marketing Company dedicated to growth & success of clients. We help businesses in developing and implementing target based digital marketing strategies.