5 Product Filters an eCommerce Collection Page Must Have

5 Product Filters an eCommerce Collection Page Must Have

Filtering and finding the product that interests you is a win-win for shoppers and eCommerce sites. Big brands and retailers are customizing their product filters in order to shorten the journey of shoppers to the checkout page.

Making it more personal; literally reading what’s going on in your mind.

But, which filter is right for your product collection page? There are so many out there that shoppers are either left confused or overwhelmed with how to sift through.

Here in this blog, we will discuss 5 standard filter types that eCommerce companies can’t do without. Without much ado, let’s find out.


Shoppers love experimenting with color. However, there are many who are clear with their preferences and would like to buy in specific colors only.


Be it apparel, interiors, or even appliances, shoppers do not want to sift through irrelevant results. Ecommerce sites can easily integrate custom color filters to add more color variations to the product category page.

Also, it is one common filter that any user would expect to be there. Provide a personalized experience and removes what doesnt suit your personality. Online shopping can be so much easy and decluttered with it.


All the brand fanatics raise their hand! Brand loyalists are rare to check other products. They are pretty clear about what do they want.  Make it easy for them with a filter for selecting brands.

Most eCommerce sites like Amazon list hundreds of brands.  Narrow down the choices to a handful of brands with a brand filter for products. Nudging the shoppers down the sales funnel, you can create more sales for brands


Yet another common yet meaningful product filter. Unless shoppers get a perfect size, they won’t buy it. There is no going ahead  For many industries like apparel, shoes, and other wearables, size is a primary product filter.

For some products like a cooking appliance, there can be additional dimensions like width and height.  Shoppers would only go ahead if they’re getting the size that fits their needs.



A critical factor and why not!  Studies confirm that most shoppers use the filter to find results that are within their budget.

There are advanced price filters like sort from low to high or high to low. You can also find products within a specific price bracket like under $500 or between $500-600.

eCommerce sites are loaded with products, from cheap to premium products. Allow the freedom to your shoppers to find products they can actually purchase. Practice result-oriented site browsing that converts into real results.


User Ratings

There is no denying that we all check the user ratings and comments before making the purchase.  Unfortunately, many eCommerce sites do not include this product filter.

With little to no product knowledge and no feedback from customers, most shoppers are left confused and may leave the site.

Add a review section to your site and integrate a filter to sort user ratings. Give the option to shoppers to find highly-rated products that add value for money.

No one wants to make a poor purchase. Right? So, allow the shoppers to have a look at some of the best products based on the user ratings.

In the End

Online shopping can eat up a lot of your time if there are no product filters. However, the choice of product filter type differs from one eCommerce business to another. Choose what’s right for you. There are many apps out there to help you create a custom product filter that amplifies the user experience and hence the lead generation on your online store.

Do let us know if you have any more suggestions. Also, do not forget to check more blogs as we delve into the world of eCommerce UX designing and its aspects.