The global pandemic caused by the outbreak of the coronavirus COVID-19 caught us all surprised. Not just on a personal level but on a professional too. Some of the “strongest” and most promising businesses fell apart as soon as the social distancing and movement restricting measures came in place.
Yet, at the same time, other companies that one would never think of survived everything relatively easy. What were the vital differences between these two types of businesses, and how much of their Covid success is owed to the early digitalization of some businesses?
A great example of businesses that managed well with the ongoing COVID-19 crisis is the casinos. Some of them were ahead of their time and had already gone online, while others had to start working on their digitalization immediately after everything was locked down. A great example of a casino business that had done its digitalization on time is the Guts Casino Canada.
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Develop a Global Business Mindset
We live in a world where the shared global economy is actually a thing, although many people don’t consider this when expanding or starting a business. So, why is this important?
Because if there is a crisis going on in some country, it can pretty fast get to one’s country as well. Remember that this was the exact thing that happened with the Covid-19 outbreak? Everybody thought that China would be only affected, and everybody was like it’s impossible to get to the US or Europe. So, that’s why it’s important to think globally and act locally.
If there is something that Covid-19 made us realize, it was that flexibility is the most underrated skill an individual and a business can have. Moreover, the Covid related crisis worldwide didn’t spare even some of the biggest companies that operate globally.
Those businesses who weren’t flexible enough to handle this situation carefully and to their advantage sank quite fast. I believe that the most powerful lesson the current global crisis has taught business owners and entrepreneurs is to learn how to cope with sudden market changes and how to use the current situations to their advantage and be ahead of the competitors almost all the time.
The goal is to have an emergency operational play on the reach of a hand at any time. So you’d be prepared to deal with any kind of challenges the business might face and deal with the setting up of an efficient global supply and other vital operational materialistic things to your business ahead.
Work at the speed of the customer
A global pandemic has the same effect as a world war in terms of technological advancements. The result of any crisis is the amplification of any existing flaw to the moment. In many cases, people have found many global crises to be eye-opening events.
To be more precise, during the latest pandemic, as was the case with every global outbreak before everything accelerated. Nowadays, the subject of acceleration and extreme advancement is the IT sector. Keeping in mind that digitalization has eased up this whole pandemic transition for people, some businesses’ digitalization process was led by COVID-19.
Other companies that thought that their company’s digitalization process was a finished task realized that their current solution isn’t what they need or isn’t as agile as they thought.
Anyways, our point is that there is literally no time to be spent in vain during such moments because everything is going at a faster pace, and there are a lot of lessons to be learned. If you stay behind, the competition will eat you up.
To follow the customer on their speed is a complex process. The operation itself requires some deep understanding of the company’s clients. The most important thing is to connect with your company’s customers on a more personal level.
Not Identifying the Right Platform, Data, and Technology for Your Business
Building a digital ecosystem might be more complex than it seems because there are tons of choices and vital decisions to be made. Moreover, if those decisions aren’t made by someone competent enough in the field, grave mistakes can be made. While all significant players in the industries have access to the newest tech because of their deep pockets, it isn’t true that small or medium-sized businesses cannot create something extraordinary.
Having no funds for the newest tech on the market doesn’t mean that a company cannot successfully deal with the digitization process of the company. Sometimes, if you have the right expert, you can have top-quality sites, stores, or whatever the word digitization means to your company.