Running a law firm is no easy task and growing one is even harder. However, a lot of attorneys dream of owning their own law business despite all the challenges that come with it since the job is very rewarding and lucrative. And of course, being your own boss is always rewarding.
In 2021, the total global market size of the legal services industry was over $750 billion and the industry will probably grow even further in the following years. But if you want your business to grow as well, you need to know how to operate it and which tactics to use.
Use the Right Technology
Businesses in the 21st century are lucky enough to have access to various tools and software that can help them operate more smoothly and efficiently. If you use the right technology, you will be able to free up a lot of time and ensure some tasks are done much better than usual.
For instance, if you start using virtual receptionist software, it will answer all the calls from your clients and take care of scheduling. This way, you’ll ensure that you don’t miss any important calls or messages and you will have much more free time to focus on important things.
There are various tools and software you can use in your business, some of which can be used by almost any law firm. But others can only be used by certain firms based on the type of law they practice.
In case you run a law business that specializes in immigration law, you should consider using immigration management software. This tool will allow you to modernize your practice with various useful features such as:
- Simple form creation. You will have access to a comprehensive form library, be able to combine forms into questionnaires and send them via text or email. Additionally, you will have multilingual support which is extremely important when working in immigration law.
- Lead collection. This software comes with a built-in CRM that helps you collect leads from your website, track their entire journey from visitor to client, and create an amazing outreach campaign thanks to template emails.
- Case management. Some of the features include case tracking and invoicing, both of which are essential for successful case management.
Branding and Marketing
If you want to grow, you need to make sure people know about your law business and what it has to offer. And to do that, you need to put a lot of focus on branding and marketing.
The first thing you should do is know exactly what your brand is because you can’t market a business that doesn’t have a clear identity. You need to have tangible elements that are consistent such as your firm logo and colors, so your business can always be easily recognizable.
You also need to know what your brand stands for and have a clear message you want to send out to your target audience. This isn’t something you should take lightly because creating a stand-out law firm brand can help you in the long run.
When you know who you are, it’s time to send out that message with well-thought-out marketing campaigns. There are various different types of marketing strategies, all of which have their own pros and cons. The right one for you will depend on what you’re looking to achieve.
However, one of the most efficient ways to do marketing in this digital age is via Google. This search engine processes nearly 70,000 search queries every second and if you want to be noticed, the most efficient way would be to advertise there.
And if you don’t know how to do it yourself, you can hire a Google AdWords agency. Experts in this field will help you create ads that attract the right people and give you a great return on your investment.
Know When And Who To Hire
Your law business won’t be able to grow if you don’t have enough employees. However, there are two things you need to consider. It’s very important to recognize the right time to bring new talent and who would be the perfect fit in your business.
As for the right time, it’s best to hire employees just as your firm is starting to grow so much that you’re able to handle the work but it’s becoming slightly stressful. If you’ve reached this stage, you’re probably going to have much more work soon that you won’t be able to take care of yourself.
If you hire people at just the right time, you will be able to keep up with your clients’ demands while not overworking yourself.
And when it comes to who you should hire, that depends solely on what you as a business owner need from your employees. But the minimum you have to respect is that the people you hire need to be able to keep up with their responsibilities and understand the values your business stands for.
Becoming a law professional is hard enough on its own, but opening your own law business and making it grow is an even bigger struggle. However, you shouldn’t give up on your dreams just because it’s hard. As long as you know what steps to take, you won’t have anything to worry about.