In the battlefield of email marketing, with several emails sent daily, to stand out and grab your user’s attention is a daunting task. The composed emails need to be visually appealing as well as need to keep the subscribers engaged. The emails that people look forward to tending have attractive designs. Email marketers find it hard to create attractive emails and sustain subscriber interest with such an extremely demanding approach.
With today’s subscribers being internet savvy, it is extremely difficult to keep their eyes and interest on par. In such cases making the email attractive is the only choice that works well and is significantly rising. By adding the right blend of colours and graphics, marketers can create eye-catching emails with themes that suit all tastes.
If you are finding it difficult to design some attractive emails, then we are listing some of the best tips that are worth considering in keeping your brand in the minds of your subscribers –
Implement Ready-to-use Templates or Consider Designing one
Email design templates are useful to boost your simple content. Implementing them with special email marketing tools can save a lot of your time in designing your template. Even you can consider opting from a varied selection of ready-to-use email templates, customized as per brand image or aligned with the preferences of your email campaigns.
Most of the email templates consist of blocks that can be assembled directly across different devices and give your readers an overwhelming experience. You can even proceed to include the necessary contents and graphics that suit your needs when you plan to design a template yourself.
Create a Striking Header and Sub Header
Give prominence to make your email attractive by creating a striking header and sub headers for your emails. Undoubtedly, the header of your email serves as the identity of your brand and will work like magic for your emails. So, present it with attractive short and effective content included with your company name and business logo.
To create appealing headers, you can even take help from online tools or hire a professional email marketing services agency to design winning heading and subheadings for your email marketing campaigns.
Use Typography and Fonts that Emails Love.
Fonts are an important aspect of any email design. It ensures to display email campaigns properly and makes your text easy to read. A safe font choice will fix most issues and render emails on every browser across multiple devices. While selecting font size, choose a good size selection and limit your fonts to 2- 3 types that can play a vital part in putting together an attractive look for your emails.
Speak with Colour and Lend a Responsive Email Design
With most consumers racing at internet surfing, most emails are opened on the mobile platform. Emails are highly optimized for the mobile view, but still, it needs a responsive design to increase its value. In that view, colour plays an important role in influencing your audience’s choices and help them to make a better selection. So, stick to a few colours and use them to highlight your marketing offer, thus making your email design look clean and attractive.
Don’t Overload Many Messages in one Email.
An important email design tip that one should consider is not to convey too many messages in one email. Incorporating too many elements in one single mail can hamper the quality of your email content, and it will even make it difficult for your reader to distinguish the necessary ones. So, to create an attractive email, look clearly to define your sections using dividers or borders.
Make a Statement with Compelling Visuals.
The visual content in emails is extremely important as they let subscribers understand your message better. A picture is worth a thousand words; thus, prioritizing compelling visuals in your emails can boost your email marketing campaign in many ways. The moment your targeted lead sees an engaging image, it will instantly grab their attention, and by implementing high resolutions images, you can increase the effectiveness of your emails.
Design an Irresistible CTA
Call-to-action options are a crucial element to make your emails look attractive. Not only do they drive your campaign goals, but it creates a curiosity to push your subscribers to discover and explore more in your emails. By keeping a single yet effective CTA with a colour that stands out from the rest, you can help your user from getting confused and go for the right selection.
In addition, by ensuring the right position for your CTA, you can convey the purpose of your email loud and clear and tell your subscribers exactly what you want them to do.
We hope the above tips have given you help to try and design beautiful emails and create an awesome experience for your audience as we have seen how creating attractive emails is too hard or time-consuming. Still, by picking some of the tips mentioned above, you can easily create some attractive emails at your fingertips.
Furthermore, by properly implementing email design practices, you can overcome the obstacle of making your audience’s path to conversion a simplified one. So, embark on this journey by considering investing money to create some attractive emails.