Top 10 must-have SaaS Digital Marketing Tools and Platforms

Here is the list of 10 SaaS tools and platforms –

1. Google Analytics

Google Analytics can be termed as an amazing tool for measuring the entire traffic metrics for your website using SaaS digital marketing; it helps you analyze its proper performance while gaining audience insights.

Even if you’re using another tool, and you still want to use Google Analytics as a SaaS digital marketing. As it goes more in-depth regarding the traffic metrics, which is by categorizing all visitors by the proper traffic type, then you can result in segmenting visitors by other countries as well.

2. Hootsuite

This application will enable you to schedule certain posts on your Facebook, Twitter, LinkedIn, YouTube, Google+, and even apps or Instagram that properly accounts ahead of time. Then it also enables you to engage while you follow the right from SaaS digital marketing itself.

Hootsuite will help you track all of your mentions, and also comments will reply instantly without even logging into all of your social media accounts separately.

3. Salesforce

All of your SaaS digital marketing efforts will waste if you’re not closing the sales parts, and the most profitable companies will equip themselves with their sales teams with the best tools available.

As there are many options available today, the salesforce will remain the industry standard for customer relationship management (CRM) Software. The website allows to:-

  • It collects and monitors leads
  • Tracking insights for better sales opportunities
  • Improving the productivity of all your sales representatives

4. Wistia

Wistia is a video marketing platform for many businesses, suggested by a growth hacking agency. For instance, YouTube will provide a great free option for video marketing. Still, Wistia will allow you even to learn more about certain people who are watching your videos and then, in turn, will provide a better user experience.

The capabilities of what you could do using a free video hosting platform and then its features include:

  • A proper customizable high resolution (as up to as 4K) video player
  • The analytics have heat maps and then viewing trends
  • It will call to action with have emails opt-ins
  • You can drag and drop organization
  • Team collaboration

5. Optimizely

Optimizely is A/B testing tool that will allow you to increase many conversions on various pages throughout the website and then have it across all the other devices and by proper testing and analyzing the complete performance of multiple variations on everything from copy to button call and even having more into the list.

The SaaS digital marketing platform of optimized is incredibly easy to use and includes certain features like:

  • It has something known as A/B, multivariate, and multi-page testing.
  • Everything present in desktop and mobile browser support, as well as iOS and Android apps.
  • The Stats Engine which is present provides you with the analytics for better decision making.

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6. GoToMeeting

This will allow you to host an online meeting mostly with more than 100 people, right from your present desk. You can even share certain major applications on your computer in real-time, providing even a more interactive feel towards your meetings.

The features include:

  • Compatible, easy scheduling.
  • Better HD video quality.
  • Screen sharing ability to even hand over control your keyboard and mouse to the other attendees present.

7. BuzzSumo

This SaaS digital marketing platform will allow you to analyze the content by the presence of domain or topic, which will help you see what all posts are being shared the most. It’s also in a certain way, helping you to find key influencers who you can go ahead and contact at once with all your content being published as a part of their promotion strategy.

The social SaaS digital marketing provides:

  • Content insights which are regarding any author, domain, and more
  • Search content engagement is present in the past 24 hours, and it can also go up to the past year
  • The View share option of the content is across all social media platforms

8. Hotjar

Hotjar can be termed as an all-in-one analytics and feedback tool, which can be used for conversion and rate optimization. This is the tool, alongside Optimizely, that offers you the best CRO experts that can use it dramatically to improve conversion rates and mainly user experience.

Essentially, it has the combination of a variety of tools that would lead you to purchase separately in the past, and it also includes:

  • Heatmaps
  • Some Session recordings
  • Conversion funnel tracking
  • Form proper analytics

9. Qualaroo

Qualaroo can be termed possibly as the best on-page survey tool available for SaaS digital marketing. It has some attractive forms and many such personalization options, which can make it stand out even from other survey software.

With such a tool in hand, you can target all the website surveys and even prompt them by time-on-page, number of visits, and referring search terms with your internal data, which can be even custom variables such as that of item numbers in a shopping cart.

10. HubSpot

HubSpot is that one SaaS digital marketing tool that can do everything and anything for you. It presents itself as an all-in-one marketing automation software because it is one. With all of these features available on it, it’s hard to argue:

  • Blogging
  • SEO
  • Analytics
  • Landing pages
  • A/B testing