5 Types of Tools for Better Productivity of Your Content Team

5 Types of Tools for Better Productivity of Your Content Team

Having a content marketing team in your business usually means taking care of a lot of different details and tasks. Keeping everyone informed and ensuring that everything is completed on schedule can be extremely challenging.

Fortunately, there are some software tools that can help run a content team. Let’s take a look at various tools that can make your job and life easier by improving your content team’s productivity.


Microsoft SharePoint is a web-based application that enables the sharing of documents, business intelligence, advanced search, and content collaboration, among other functions. Simply said, the SharePoint tool can help businesses optimize their procedures and save money. Additionally, it can be used to promote information sharing and transparency.

The greatest advantage of SharePoint is its adaptability. This collaborative platform functions as an intranet, which is a term that refers to a company’s internal website for information sharing, task scheduling, and contact management, among other functions.

Administrators can assign varying permission levels to users based on their status. Additionally, the software has features for document sharing, file management, social networking, business information, and almost everything else associated with your company’s day-to-day activities.

Moreover, Microsoft SharePoint integrates with the rest of your business applications seamlessly.

The software is compatible with:

  • Microsoft Office Suite (Excel, Word, and PowerPoint);
  • Microsoft Exchange Server;
  • Microsoft Unified Communications, ERP, CRM;
  • A variety of other back-office systems and versions.

If you’re not familiar with SharePoint, you should definitely seek SharePoint consulting services. Real experts will teach you its functions that you can benefit from and they will also show you how to make the most out of the app.

Video Conferencing Software

We’re all accustomed to face-to-face interaction, and the absence of that engagement is one of the primary drawbacks of remote employment.

Emails and phone calls are limited in their effectiveness, but video calls bring you far closer to the in-person interaction you’re missing. It’s worthwhile to invest time in learning how to conduct efficient video conferencing since it offers significantly more possibilities than a standard phone conversation.

Screen sharing is an excellent tool for remote content teams. It enables you to share your ongoing work and edit as you speak, just as you would at your workstation. This type of software can be used for one-on-one meetings, company-wide meetings, and team-building exercises (virtual happy hours and quizzes).

Some of the more popular tools of this kind include Zoom and Skype. Make sure to consider these along with other quality video meeting tools.

Technical Writing Tool

If your business has technical writers, you will benefit from technical writing software. A tool of this kind can go a long way and make every piece you write better.

Utilizing the appropriate tools for technical writing simplifies the technical writer’s life. Their features can help with a variety of tasks, including authoring, publishing, screen captures, drawing, and image editing.

Technical writing is the skill of explaining how to use technology in an easy-to-understand manner to a non-expert user. If you fail to do that, you might have to find a way to be a better writer.

Fortunately, a technical writing tool can help. Just know that you should be careful when choosing a tool since not every tool has the same functionalities.

You can go for:

  • Publishing tools;
  • Spell check tools;
  • Authoring tools;
  • Screen capture;
  • Image editing tools.

All of these can help you become a better technical writer. Just see what tool you need and test it out to learn if you like it or not.

Cloud Storage

You probably know that you need cloud storage for your content team. Content teams usually collaborate using online storage and virtual boardrooms where they allocate tasks and upload all sorts of documents.

A tool such as Google Drive might do the trick for you, in this case. Google Docs, Sheets, Slides, and Drive have long been a convenient way for teams to communicate their tasks without duplicating them or attaching them to emails. All of these are parts of Google Workspace.

However, as remote access to VPNs, databases, and shared drives has gotten even more difficult, Google Drive has demonstrated once again how simple it is to share critical documents with your full team securely and affordably.

And the best aspect is that it all happens in real-time. If you’re still using legacy tools to exchange documents, it’s time to upgrade.

For instance, if you want to upload a blog post that your editors have to check, you can use Google Docs. This tool allows you to create a document, write a post, and then send it further with editorial rights to your superintendents.

Time Tracking For Better Results

Love it or hate it, we all know the nature of a content writing job. If the nature of your work necessitates time tracking for client billing or productivity goals, Time Doctor and Clockify simplify the process of starting and stopping the clock with a single click.

Additionally, you may easily add team members to ensure that you have a complete picture of the project’s scope.

Once begin tracking, these tools automatically generate intuitive reports detailing how many hours your team members work throughout the day and on which projects they spend the most time.

There’s even an “off track reminder” to remind your employees to be productive when they’re not. Once employee time is tracked, use it to automate payroll and billing.


Don’t use these tools only because they can easily replace what you can do manually. Rather, use them to improve your processes and make the entire content team a better-functioning unit that produces better results.